Become Preferred

Michael’s content is practical, timely and delivered in an enthusiastic, entertaining style that is easy to digest and remember. Your attendees will be talking about and implementing his strategies for months and years to come. Michael’s ability to speak at the level of his audience allows him to connect with all facets of the organization, whether they are a group of senior executives, midlevel managers, salespeople or customer service reps.

Becoming Preferred: How to Outsell & Outposition Your Competition

Learn state-of-the-art strategies and tactics to give you competitive advantage that will help you outsell or outservice your competition. The purpose of this program is to help place you and your company in the preferred position every time and show you how to establish a powerful sales process and shorten the sales cycle.

Becoming Preferred: Up-Leveling the Brand Experience - the Key to Market Sustainability

Having a great brand in today’s competitive marketplace is essential to even survive. To take your brand to the next level, it is important to enhance the entire brand experience. This program will give you the strategies and skills necessary to up-level your brand experience so that you can become the emotional favorite. Your team will learn how to effectively elevate all customer touch points internally and externally, and learn how to create brand alignment through all distribution channels.

Dance of the Rainmaker: Creating Authentic Differentiation in Today’s Competitive Marketplace

In business, Rainmakers are the rare breed who bring in new business and win accounts with almost magical ease, generating substantial new business from markets that might seem to others to be too challenging. Rainmakers see opportunity where others see only defeat. And it’s no surprise that Rainmakers are the most highly sought after sales professionals in every industry. In this presentation, Michael Vickers shows you exactly what it takes to ascend to the elite level of the Rainmaker and how you can achieve greater success in your sales career and your life.

Becoming Preferred: The Art & Science of Effective Persuasion

We all persuade. Every day. In our personal and professional lives our ability to persuade or be persuaded can have a significant impact on us. Effective persuasion requires an understanding of the true needs of the person you are persuading, understanding their criteria for action and presenting information or solutions in a way that is congruent with their desires. Persuasion is more of a science than it is an art. It is a process, not an event.