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7 Ways to Build Productive Relationships with Your LinkedIn Contacts
Michael Vickers • Jan 07, 2024


Small and mid-sized businesses face stiff competition from mega-companies, making it hard for most to generate leads, sales, and grow. The good news is that you can grow your business seamlessly via LinkedIn amidst the competition within your niche. LinkedIn has many professionals to connect with, build strong relationships and give your business a competitive edge. Here are ways to build strong relationships with your LinkedIn accounts.


Send Direct Messages to Your Target Audience


One of the best ways to interact and connect with people via LinkedIn is by sending direct messages to prospects and existing customers. When sending the messages, you should aim to build relationships rather than selling your products or services outright.

Begin by introducing yourself and your business and focus on building trust as you show your expertise. If your audiences post information on their timeline that triggers your interest, you can take the conversation to their inboxes and discuss the post further. This can quickly draw their attention, and they may want to engage you further.


Follow Up Closely with New Connections


While it may not be possible to know all your LinkedIn connections, you should always follow up with every friend request to receive. You might have met someone at an event, but you cannot remember them well, yet, the person remembers you well. When you get a friend request, send an inbox and ask to know them more. It could be a potential customer interested in your products or services. Chatting with the person creates a warm atmosphere to open up and tell you what they're looking for. This is an easy way to interact further and connect with new friends.


Connect with People You Already Know


LinkedIn has millions of people around the world. There are still many more people you know that aren't your LinkedIn connections yet. It is best to search your inbox and CRM, identify people you already know, and connect with them. This could be your family members, colleagues, prospects, clients, people you met at events, and strategic partners.

The more you connect with people, the bigger your LinkedIn network grows and the more relationships you build. This creates more brand visibility for your business, leading to enhanced customer trust, loyalty, strong relationships, and business growth in the long run.


Comment Actively on Other People's Posts


It is so easy to attract the attention of your LinkedIn connections when you keep commenting on their posts. Initiate interactions by commenting on posts with valuable information based on your connections' posts. It is also best to wish your connections happy birthday and job anniversaries whenever you get the notifications. This is a simple and touching way to build trustworthy and long-lasting relationships with your connections.


Go Live on LinkedIn


LinkedIn live streaming is another effective strategy to connect with new people and build relationships. Most people get attracted to videos and always want to know the message you're passing across. You can go live or post recorded videos to your connections to let them know that you value their friendship on LinkedIn and that you're looking forward to long-lasting relationships on the platform.

The beauty of this strategy is that few people post videos on LinkedIn. This will make you stand out from the crowd and achieve your relationship goals smoothly.


LinkedIn is Worth Investing in Your Time


No doubt that LinkedIn is a super powerful tool to build connections and long-lasting relationships to grow your business, no matter its size and age. Want to learn more about growing your business via LinkedIn? Schedule a demo of our Rainmaker LeadGen Platform and get a better understanding of how to build robust relationships with your LinkedIn accounts.


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By Michael Vickers 11 Jan, 2024
Imagine a world where everyone leads with purpose and passion, where being a victim of circumstance is a relic of the past. This is the world that Ron Karr envisions and meticulously crafts in his revolutionary concept and book, The Velocity Mindset®. Ron was my guest on the podcast this week, and he shares some insights that we can all benefit from. Leadership isn't just a title; it's an action, a relentless pursuit of excellence that transforms visions into tangible realities. It's about acting like a leader, not succumbing to the role of a bystander in the face of adversity. Real leaders understand the gravity of their role – they are the architects of their team's success, the catalysts in the equation of productivity. They don't coerce; they inspire. They tap into the intrinsic motivations of their people, elevating them to heights they never imagined possible. This is the essence of authentic leadership – making others succeed beyond their dreams. Now, let's talk about velocity – not just speed, but speed with direction. My good friend, best-selling author, and speaker Vince Poscente can do more justice to this subject than I can, but I’m sure he would agree with Ron’s assertion that it's a fine balance, a synergy of rapid progression and steadfast focus. It's about eliminating resistance, gaining buy-in, and achieving results at a pace that outstrips the ordinary. In science, momentum is the product of mass (what we do) times velocity (speed with direction). Ron brilliantly applies this science to create guiding principles that will change how we think about what we do daily as leaders and business professionals. Whether you're stepping into leadership shoes for the first time or a veteran looking to refine your approach, developing a velocity mindset is your guide to breaking through barriers and leading with unprecedented efficacy. Here are several ways in which the Velocity Mindset® can catalyze leadership development and drive organizations toward their goals: Clarity of Vision: Leaders with a velocity mindset have a clear and compelling vision for the future. This clarity of purpose ensures that every action taken is aligned with the end goal, thus streamlining processes and reducing time wastage on activities that don't contribute to the objective. Focused Action: Velocity-minded leaders prioritize tasks that have the most significant impact on their goals. By focusing on what truly matters, leaders can drive their teams to achieve results more quickly and efficiently. Decisive Decision -Making: Velocity in leadership entails making timely decisions with the information available. This approach avoids the paralysis that can come from over-analysis and keeps the momentum going toward achieving objectives. Creating Alignment: When leaders embody the Velocity Mindset®, they create alignment within their team. This means ensuring that every team member understands their role in the larger picture and is moving in the same direction, which is essential for swift and successful outcomes. Cultivating Trust: The Velocity Mindset® emphasizes the importance of building trust within the team. Trust accelerates action because when team members trust their leader and each other, communication improves, collaboration increases, and the organization can move faster as a cohesive unit. Driving Innovation: Leaders with a velocity mindset encourage innovation by creating an environment where team members are not afraid to take risks and think outside the box. This culture of innovation can lead to breakthroughs that propel the organization forward at an accelerated pace. Leveraging Technology: In today's digital age, leveraging technology effectively is crucial for gaining velocity. Leaders who embrace and effectively integrate technology can enhance productivity, streamline communication, and automate routine tasks, freeing up time to focus on strategic initiatives. Embracing Adaptability: The ability to adapt quickly to changing circumstances is a hallmark of a Velocity Mindset®. Leaders who are flexible and can pivot as needed are better positioned to capitalize on new opportunities and navigate through challenges swiftly. Continuous Improvement: A velocity-minded leader is committed to continuous learning and improvement, both personally and organizationally. This dedication to growth ensures that the leader and their team always evolve, stay ahead of the curve, and reach new performance heights. Engaging and Inspiring Others: The Velocity Mindset® is not just about the leader; it's about engaging and inspiring the entire team to move with purpose and speed. When a leader can inspire their team to share in the vision and commit to the mission, the collective energy and drive can move the organization forward more rapidly. In summary The Velocity Mindset® accelerates leadership growth by providing a framework that emphasizes clear goals, focused action, quick decision-making, alignment, trust, innovation, effective use of technology, adaptability, continuous improvement, and inspiring leadership – all of which are essential for reaching new destinations and achieving success in today's fast-paced world.
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