Ready to Become Preferred?
Out-position, Out-sell, Out-Service & Out-Experience the Competition
Become the Preferred Provider in the Markets you Serve
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Insulate your Clients Against Competitive Erosion | Create Authentic Differentiation in a Crowded Marketplace | Optimize Client Engagement & Relationships | Accelerate the Sales Cycle
Get to know Michael
Michael Vickers inspires enduring success, redefining the possible for today’s sales professionals, leaders and managers. Whatever the sales or business opportunity, Michael will greatly enhance your odds of success. Every person who has an idea to promote, an employee to motivate, or a deal to negotiate, will attain a new level of success after an event with Michael.
Michael is also the best selling author of
Becoming Preferred: How to Outsell Your Competition, and
Dance of the Rainmaker: Creating Authentic Differentiation in Today's Competitive Marketplace, where he shares his frameworks to achieving the very highest level of sales mastery.
"In order to succeed in today's highly competitive marketplace, you must become the preferred provider of what you sell. That means you become the first choice, the emotional favorite."
— Michael Vickers
Level-up the skills of your sales & service teams
Michael’s strategies, tactics, and frameworks have been presented and employed by hundreds of top-performing companies. From small to mid-size companies to Fortune 500 companies, Michael’s frameworks have been enabling sales and service teams to become the preferred provider, and the emotional favorite in the markets they serve.
The Becoming Preferred Framework won’t make your products better, but it will make your people, your sales process, and your customer experience, better than the competition.
Michael has experience with most industries. More detailed information is available upon request!
- Manufacturing & Industrial
- Financial Services
- Pharmaceutical & Medical
- Health Care
- Professional Services
- Media and Advertising
- Insurance
- Hospitality & Travel
- Automotive
- Real Estate
Brands That Trust Us
+120 brands have become preferred...
Why choose Michael for your next event?
Give your team the inspiration, strategies, and tools they need to take their performance to the next
level with our customized Keynotes, Breakouts and Workshops.
Looking for a speaker that can help you knock
your event out of the park?
Popular Keynote and Workshop/Breakout topics that will help level up your sales and service teams!
Typically 45–90 minutes in length, Michael's sessions are always customized to the unique needs and goals of his audience. Keynotes can also be coupled with a workshop/breakout session to take a deeper dive into particular topics and strategies.
Becoming Preferred: Out-position, Out-sell, & Out-experience the Competition
Today’s marketplace is more competitive than ever. With the proliferation of competition in every sector and the ever-growing digital landscape, businesses struggle to differentiate themselves in a sea of similar offerings. To stand out from the crowd, it is essential for businesses to not only offer high-quality products or services, but also to create unique brand experiences, engage with their customers in meaningful ways, and continuously level-up their game.
7 Triggers to Booking the Business
Our emotions wield incredible influence over our decision-making process. Whether conscious or subconscious, they often influence our purchasing choices based on how a product or service resonates with us emotionally, even as we seek logical reasoning.
Discovering and activating these emotional triggers in your sales conversations and customer experiences can revolutionize your results to help you build trust and credibility quickly, streamline the sales cycle, accelerate the buying process, and position you as the emotional favorite in your market.
How to Sell When Nobody's Buying
How we influence and sell has changed! The strategies, methodologies, and techniques commonly employed today are worn out and obsolete.
Whether it's a sluggish economy, a national tragedy, a shift in consumer needs, or Mother Nature wreaking havoc, these changes can be massively disruptive, and even paralyzing. True professionals committed to continuous improvement and leveling up their skills hit these challenges straight on and thrive regardless of market conditions.
Rest easy knowing you’ve selected the right speaker for your event.
You’ll get more than just a presentation. You’ll get a learning experience.
Position the "Why" and Sell the "Because"
In today's crowded and competitive marketplace, effectively communicating the value proposition of your product or service is essential to attract and retain customers. Simply offering a better relationship is no longer enough; customers seek a more VALUABLE relationship.
This presentation will provide your team with a framework and practical content that can be implemented immediately, helping you stand out from the competition. By positioning your “Why” and selling your “Because,” you can differentiate your offerings in a way that customers truly value.
Become the Preferred Employer
Attract top-tier talent, retain your top performers, and level-up the employee experience. You can unleash your organization's potential with "Become the Preferred Employer in a Competitive Marketplace." This revolutionary presentation is designed to transform your company into a magnet for top-tier talent. Boasting an innovative approach that prioritizes employee experience, it promises a new and exciting era of organizational success.
This program isn't just about attracting top-tier talent, it's about retaining them, too. This framework ensures that key performers stay committed, engaged, and loyal to your company's vision. The result? A highly motivated, skilled workforce ready to propel your business to unprecedented heights.
Becoming Preferred Virtually
Virtual selling has become a necessary tool for businesses, especially with the rise of remote work and virtual meetings. However, mastering this form of communication can be challenging without proper guidance. That's where Michael comes in - with years of experience in sales and technology, he has developed a complete framework to enhance your existing sales strategies.
Establishing personal connections in a digital environment can be challenging. The strength of virtual selling lies in its ability to connect with a larger number of potential clients and existing customers with minimal time and financial investment.
We make the process easy!
STEP #1
Book a discovery call with Michael to explore options and determine if he is a perfect fit for your event.
STEP #2
While you are determining your options and deciding, we will put a courtesy hold on your event dates.
STEP #3
Once Michael is confirmed for your event, pre-program interviews are scheduled with key stakeholders so Michael can create and deliver the perfect message for your event.
Client feedback!
Having Michael Vickers speak at our conference was a game‐changer. His energy, insights, and storytelling held everyone’s attention — not just once, but throughout. He didn’t just deliver content; he delivered value that people could immediately put into action. We walked away motivated, equipped, and seeing new possibilities. Highly recommend him to any team that wants more than just a talk — they want a lasting impact.
Michael was a fantastic addition to our national franchise conference. He provided a digestible presentation and workshop with clear takeaways for each franchisee to act on. His presentation flew by with his engaging and humorous delivery and was very well received by all audience members. Michael and his team were fantastic to work with, and I don’t hesitate to recommend him to anyone looking to elevate their conference content.
I recently had the pleasure of attending a conference where Michael was one of the keynote speakers. His talk was incredibly engaging and kept the entire audience captivated from start to finish. Having just completed 16 hours of formalized sales training, I found that the two hours spent with Michael added more value than the entire training program. Michael truly practices what he preaches and exemplifies servant leadership. I highly recommend working with him and his team!
We have had very positive feedback from both the Management Team as well as our Financial Consultants who had the pleasure of hearing you speak. Many people walked out of the presentation with a new, positive outlook on their business and with new ideas to incorporate. We immediately saw ways to improve our business. In our own office, we have used your suggestions on numerous occasions already. You truly are an extraordinary speaker, living an extraordinary life!
Thank you, Michael, for your presentation at our summits in June. The entire team here was truly invigorated to change our approach to customer interactions in the most positive way. We have had positive feedback already in such a short period of time. Easy to implement, meaningful changes that everyone can do will make such a positive impact on our customer interactions – thanks to what we have learned from you. We appreciated you taking the time to hear from our customers in the first part of the day and building that into our discussions – made it relevant to our group and meaningful. You will be pleased to know we are on our way to becoming the emotional favorite in our industry!
Michael, we wanted to let you know that you are the talk of the town here! Everyone loved your sessions, and the participant survey proved it, with your sessions drawing an incredible satisfaction rate of 98% - congratulations!!
Michael's sales training event with the NPSA membership was thought provoking and filled with usable content for even the most seasoned sales professional. He entertained, informed and involved the audience. His visit to one of our member's business sites prior to the event gave him valuable insight and immediate credibility with the group. During the breaks he engaged with members and then referenced discussions with them during his session. He delivered a relevant meaningful approach that could be used by all. The feedback was very positive!! We have had numerous sales training sessions over the last 20+ years. You packed a tremendous amount of content into our single day session, and we greatly appreciate the effort that it took!!
I certainly enjoyed your presentation at our sales congress. I have been using your closing strategy with great success.
You delivered a dynamic and insightful presentation that inspired, motivated and challenged everyone. By all reports, the conference was a success and your role as a keynote speaker contributed a great deal towards that result. Thank you again for delivering exactly what you promised - a presentation that would leave a lasting impression with the delegates. It was the perfect close for the conference!
We found Michael to be very professional, right on the mark with the topic we had chosen and very entertaining. For a group of bankers to make such glowing comments about a speaker who comes on right at the end of the day is saying something.
I would like to take this opportunity to thank you for the presentation you made at our conference. Your contribution and subsequent formal and informal discussions lead to participants grading the conference ‘valuable, informative’ and ‘the best ever!
You certainly motivated our troops! Your session was the most talked about after our conference.
