Michael Vickers is a passionate entrepreneur whose mission is to help companies and individuals increase the value they bring to their clients by showing them how to become the emotional favorite and preferred provider in the markets they serve.

Michael is the Executive Director of Summit
Learning Systems. His organization offers specialized in-house training and online programs to many of today’s leading companies. His Rainmaker Coaching System has taught thousands of salespeople throughout North America the skills that are required to achieve optimum sales and service performance. He’s a best-selling author and his books are considered must-reads for high performance salespeople.

Michael also shares weekly insights as the host of the podcast, "Becoming Preferred,” available wherever you get your podcasts.

Michael has been spreading his message of excellence
for everyone as a business author, coach, and speaker for over 25 years and we’re delighted that he’s here today to show us how we can Become Preferred with our clients.